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The Story of Our Pointer Logo

Our BCI logo features a pointer—an even-tempered dog with a strong reputation.

“We count on our customers, and our customers count on us,” said Bob Coen, CEO for BCI group. “That sense of trust and loyalty was the foundation for building a logo for our brand.”

‚ÄčIn fact, we used inspiration from that pointer—who acts as a trusted partner to find the best path—when it came time to create our brand tagline: Discovering Excellence Together.

Pointers are bird dogs, prized for unfailing endurance, versatility and companionship. They, like their name implies, help to “point” their partners in the right direction, ably navigating swamps, forests and fields along the way.

At BCI, we strive to be a little bit like that pointer. A loyal, intelligent, trusted partner committed to providing our customers the best counsel possible.

Guess who else loves dogs?

BCI Group is proud to be the official benefits provider of the Portland Timbers. As it turns out, they have a (very unofficial) black and white mascot of their own. You may have seen a photo of Bubbles on our sign inside Providence Park, the Timbers home. Curious to learn more about the Timbers dog?

Learn more about how we’ve helped the Portland Timbers score big on benefits.

Talk to us. We can help.

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